Launching the world’s most popular parenting app.

Solid Starts — a female-owned startup that helps parents navigate the process of starting babies on solid foods — needed a digital and technical solution to meet the needs of their rapidly growing user base, providing a smarter way for families to access the only food database in the world designed exclusively for babies. 

Starting by revamping the existing web experience, we developed a mobile app made with parents in mind, including a revised information architecture, content audit, experience principles, brand guidelines and UI copy to create the #1 parenting app on Google Play, with over 1 million downloads and a 5-star average App Store rating.