STONELEIGH —ORIGINAL ART
Connecting culture seekers with a data-driven 4D wine experience.
Tasked with launching their new range of wild-fermented wines, Stoneleigh needed a campaign as weird and wonderful as their product to cut through with a notoriously difficult-to-reach audience.
Partnering with world-renowned visual artist Susi Sie, we used data to transform real reviews of Stoneleigh Wild Valley into a visual language made entirely of wine, accompanied by sounds recorded both at the vineyard and within the wine itself.
Showcased at the Melbourne International Wine Festival, the immersive, 60-second film brought the complexity, richness and texture of their new, 100% wild-fermented wine to life, capturing the brand’s unique winemaking practice — and the attention of a new generation of Australian wine lovers.
2018 Clio Awards Shortlist, Film Technique